Job Description

Job Description

Job Description

Are you a highly creative Copywriter who enjoys writing and editing content, marketing materials, editorials, and blog posts and thrives in a fast-paced, collaborative environment? Are you a self-starter looking to take the next steps in your career with a dynamic, fluid, and growing organization based in the Atlanta area?

We are in search of a Copywriter who can create, write, and edit both online and print content supporting B2C and B2B marketing activities. This individual organize campaigns, develop marketing content for websites, landing pages, email campaigns, ad campaigns, and sales materials. You will be responsible for crafting compelling social media posts, messaging for paid ads, and supporting content to drive sales. You will also write blog posts that education readers on specific products and services (both technical and marketing-driving writing, and creating print and promotional content.

Qualifications:

• Proficient in AP Style with excellent grammar skills
• Writes with a clear, strong voice adaptable to reach specific audiences, market different products and services, and adhere to the project goals at hand
• Experience writing both brand and non-brand specific content for paid landing pages (+ testing these landing pages to determine what messaging resonates best with audience to drive conversions)
• Experience writing paid ads from both a social and Google advertising perspective
• Proven ability to write blog posts that educate readers about topics related to the companys products or services
• Can handle multiple content creation projects at once / time management skills
• Stays on top of brand and industry trends to generate ideas and create compelling content
• Has a general understanding of Search Engine Optimization with best practices
• Experience leveraging organic content with keywords in mind to maintain and improve company search rankings.
• Ability to work with a high level of attention to detail, multi-task and adhere to brand guidelines
• Handle multiple content creation projects at once / time management skills

What would set you apart?

• Experience with SEMRush is a plus
• Ability to showcase data surrounding content (I.e. traffic metrics, bounce rate, etc.) using Google Analytics
• Experience writing content and/or advertising in the tech sector
• WordPress experience
• Strategic thinking about content layout, messaging and CTAs to drive conversions (click to calls, ecommerce sales, etc.)
• Experience with social media content syndication including, but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok + Sprout Social

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